A great TED talk on the importance of accepting and even embracing our vulnerability and weaknesses. So much of marketing and brand strategy involves flexing muscles and overpowering the competition. But maybe the little guys can win by embracing vulnerability and adapting accordingly. After all, success begins at the edge of your comfort zone, right? http://www.youtube.com/watch?v=iCvmsMzlF7o
Marketing blurts, beats, and blunders (and some blatant boasting) by Eddie Ranchigoda.
Eddie's Marketing Scrapbook 