Like, when is a like not a like, like, for real?

Excellent video post about the risks and flaws in paid Facebook promotion, boosted posts etc. As someone who has run paid and organic social media campaigns for my clients, there CAN be real benefits to paid promotion. But like any other sort of advertising, you have to monitor the results carefully and ensure that any campaign is tied to measurable, actionable, purposeful (MAP) goals. If you just get excited about your 10,000 new Facebook Likes you generated at 10 cents a Like, you will likely get very frustrated down the road.

Slander’s Facebook Ads Exposed