Can the art of marketing survive in a data driven world? Absolutely. Research suggests that 80% of companies do not use appropriate data to make marketing and business decisions. In today’s age of endless, free tools from Google, AdMob, et al, to allow even a small business to act like they have an army of analysts, why would you not put that information to use. Even an artist, knows the size of his canvas and his budget for paint:)
Here’s a great book on marketing by the numbers … http://www.amazon.com/Data-Driven-Marketing-Metrics-Everyone-Should/dp/0470504544/ref=sr_1_1?s=books&ie=UTF8&qid=1325543750&sr=1-1
Eddie's Marketing Scrapbook 